亚马逊吸引客户的法宝之一就是Prime会员服务制度。该服务年费99美元，为会员提供免费的两日送达服务，外加电视节目和流媒体音乐等服务，这些用户比较活跃和忠诚。据媒体报道，亚马逊2016年共有约6500万名Prime会员，其中80%的Prime会员每月至少在亚马逊购物一次。相关数据表明，Prime会员平均每年在亚马逊花费1500美元，是非会员的两倍多。
One of Amazon's magic weapons to attract customers is the prime membership service system. The service costs $99 a year and provides members with free two-day delivery services, plus services such as TV programs and streaming music. These users are more active and loyal. According to media reports, Amazon had about 65 million prime members in 2016, of which 80% of prime members shop at Amazon at least once a month. Relevant data show that prime members spend an average of $1500 a year on Amazon, more than twice as much as non members.50 IG likes,cheapest smm panel for Instagram
除Prime外，购物应用的流行，也在助力亚马逊把在线销售从PC端转移到智能手机客户端。从目前的市场份额增长率来看，不出意外的话，亚马逊在线销售将增至美国零售支出总额的13%，较目前占额将有大幅提高，这也意味着，不管是现在还是未来，传统零售要追上亚马逊恐怕会越来越困难。