追踪了很多次了,都不清楚说些什么了。。。一个小小的招数使你追踪客户不重复,每天全是新招数,不相信继续看。
我今天共享的小招数非常简单,把卖点列出来,关键点的优点,就算仅仅包装比竞争者多了一层,还可以列入卖点,价格低,也是卖点,产品特有性,也是卖点了,列举卖点以后,每一次追踪客户只推送一个卖点,不提其他卖点,把这个卖点详细介绍清晰,详细介绍及时就可以,每一封开发信的主题就是这个卖点。这就是我要分享的小招数。
在给我们做一个示范性以前,我先讲明白为何那么做,学而知之也学有所用:
,客户非常少会见到一个产品就立刻造成印像,必须大家多次的推广,让客户对咱们的产品,或是业务员有印像,惦记着一封邮件以往就要客户心动,坦白说,较为不实际;
第二,与其说灌输式的得出一大摞信息内容,比不上把一个点讲明白;就算你一次只写2个卖点,也分散化了客户一半的专注力,因此,索性立即只写一个卖点,把这个卖点详细介绍及时;
第三,大家的卖点持续的抛给客户,让客户会感觉大家得产品好像是聊不完的优点,更能提升大家的产品的使用价值。
做一个示范性吧:
卖点目录:适用喷墨打印机(一般全是标签打印机),有全自动解析作用,12芯片摄像头,4:3的显示屏(一般16:9)。。。。
就以这三个为例子,我共享下我的写法:
1.适用喷墨打印机
Hello,
This is Will from a Smart fetal monitor manufacturer. Writing to build business relationship with you.
Our Smart Fetal monitor is Laser printer available. We have developed a software to make the device work with Laser printer directly. So you will save a lot of printing cost just using common paper rather than thermal paper(热敏打印纸)。
This is the picture of our fetal monitor working with Laser printer.
FOB price for this fetal monitor with Laser printer is only $1980/set. It will save you about $50 per year(光说划算还不够,究竟省要多少钱?我有数据信息啊).
Look forwards to cooperating with you.
2.全自动解析作用:
Hello,
This is a Smart fetal monitor manufacturer, Smart means automatic analysis of FM,FHR,TOCO during monitoring(用图片展示全自动剖析页面), rather than after monitoring. This provides you a lot of convenience not to analyze the results by human beings. And the analysis will supply the fetal score at last, also can be transferred to central monitoring system anytime.(全自动剖析什么好处,讲得清晰) Automatic analysis is one of our 11 patents. ( 性)
FOB price for it is only $5000/set, MOQ 1 set.
Look forwards to cooperating with you on this unique products.
3.12芯片摄像头
Hello,
This is Will from a Smart fetal monitor manufacturer, 1.0MHz digital pulse 12 CHIPS fetal monitor supplied.
As you know, there are only 9chips of Common fetal monitors, 3 chips more makes it much easier to find the fetal heart, and bring you more accurate results, this is also the best technology of fetal monitoring, your honored hospital deserves the best fetal monitors(我们的优势怎能不用说?与此同时,还能够激将法一下客户).
FOB price for this fetal monitor is only $5000/set. MOQ 1 set.
Look forwards to building business relationship with you on this products.
4.4:3显示屏
Hello,
This is Will from a Smart fetal monitor manufacturer, we supply you length to width 4:3 screen fetal monitor.
As you know, most of the suppliers of fetal monitors just provide you 16:9 screen, we supply you 4:3 screen, the latter costs 2/3 more than the former, because it is more suitable for human sight. We always spare no efforts to supply you the best Fetal monitors, not let the screen alone.(连屏幕的占比都绝不放过,你觉得大家多技术专业吧?)
FOB price for this 4:3 screen fetal monitor is only $5000/set.
Look forwards to cooperating with you.
好的,四个事例汇总结束,不清楚你看看懂了我什么意思吗?对的,我每一篇电子邮件只有一个主题:便是那好多个买些。我几乎沒有谈其他任何东西,只必须谈这好多个卖点,究竟什么好处,让客户感受到,这样子,追踪起來才算是合理的,与此同时呢,我还能够拥有成千上万的花式,是吧?我能好多个卖点配搭起來再度发,我的卖点也很有可能更新啊,卖点升级的情况下,我便拥有插口跟客户沟通交流,跟客户交流 好是有一个堂而皇之的原因,而不是矫揉造作,尽管这一原因也不过是个托词,可是,有托词便是比没托词好的多。
这一个小招数就介绍到这儿,SEE YOU!!!!